Apple and Google Wallet ticketing functionality has been added for Fringe 2024. The new functions, sponsored by Johnnie Walker Princes Street, will enable audience members to instantly save e-tickets booked via the Fringe Box Office to their Apple Wallet or Google Wallet app. Downloaded tickets can then be easily accessed even in areas with limited internet coverage – a common issue in the city during the busy festival season. Users will be able to more easily share tickets with friends if arriving at a show separately.

Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: “We know from the feedback we’ve received that audience members are eager for this development, and we’re delighted to be able to provide it in time for the Edinburgh Festival Fringe 2024. We’re incredibly appreciative of our friends at Johnnie Walker Princes Street for making it possible.”

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “We are proud supporters of the Fringe and we’re delighted our involvement can support the introduction of this new functionality, which will not only improve audiences’ ticket-buying experience at the festival, but their overall experience via the enhanced sharing capability.

“2024 marks our third year as Fringe partners, and it’s set to be our biggest yet. We’ve a whole host of exciting plans to announce in the coming weeks that’ll ensure a visit to Johnnie Walker Princes Street is a must for any festival itinerary.”

This story was taken from an Edinburgh Festival Fringe press release. For more information Click Here